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What’s an Elevator Pitch and Why Do I Need One

Have you ever found yourself chatting with someone and thought, ‘this is the perfect connection, but how do I explain my business to them?’ Odds are just handing them your business card won’t have much of an effect unless you can tell them your story…

We’re trading sleep for work at an alarming rate—pun intended. Every time a busy American entrepreneur bemoans the pace of a crazy, caffeinated life, puts a little hemorrhoid cream under the eyes to take down the bags, or resorts to moisturizer-and-makeup-Armageddon-plan-C, a little devil gets…

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